Functional Gummies That Sell: High-Demand SKUs You Can White Label Today

Functional Gummies That Sell: High-Demand SKUs You Can White Label Today

10 high-converting white label gummy formulas with low MOQs and fast turnaround

You Don’t Need to Reinvent the Wheel. You Just Need a Winner.

If you're trying to break into the supplement space — or expand your current lineup — here’s the truth: formulation takes time, money, and testing.

After helping launch over 100 supplement SKUs (and scaling some to 7-figure runs), I’ve seen the same pattern repeatedly:

Most successful brands don’t start with complicated custom products. They start with what’s already proven to sell.

At PivotalMRKT, we give you access to ready-to-white-label gummy formulas that check every box:

🧪 Fully developed and tested

🏷️ Compliant and market-ready

📦 Packaged with your branding

🚀 Low minimums — just 2,000 jars per SKU

Here are 10 of our best-selling gummy products that you can make your own — fast.

🍎 1. Apple Cider Vinegar (ACV) Gummies

Flavor: Apple | Weight: 3g | Base: Corn Syrup or Tapioca

ACV gummies are a staple in every wellness category — known for supporting digestion, metabolism, and detoxification. Choose from standard or probiotic-enhanced formulas for added gut health appeal.

Best for: General wellness brands, detox-focused DTC offers, gut health bundles.

⚡ 2. B-Complex + Methyl B12 Gummies

Flavor: Strawberry or Raspberry | Weight: 2.5g–3g

These taste-good energy boosters offer full B-vitamin support with methylated B12 (for better absorption). They’re vegan-friendly, daily-use safe, and great for energy, focus, and mental clarity.

Best for: Nootropic stacks, productivity products, vegan health brands.

😌 3. Calm & Relax – Ashwagandha Gummies

Flavor: Red Berries | Weight: 3g

Stress is the new pandemic. These calming gummies feature clinically-backed Ashwagandha (KSM-66) and are optimized for cortisol regulation, calm mood, and resilience under pressure.

Best for: Mental wellness lines, productivity stacks, women’s health brands.

✨ 4. Collagen Gummies

Flavor: Orange | Weight: 4.5g

With a higher gummy weight for meaningful dosing, these are ideal for skin, hair, nails, and joint support. A go-to product for beauty-from-within brands and active lifestyle customers.

Best for: Beauty lines, wellness bundles, aesthetic-forward packaging.

🛡️ 5. Elderberry + Zinc & C

Flavor: Elderberry / Lemon Ice Pop | Weight: 3g

This immune-support trio remains a top-seller year-round, especially during flu season. Elderberry, Zinc, and Vitamin C are known for bolstering natural defense systems.

Best for: Immune-focused brands, seasonal promos, Amazon-ready immunity lines.

👨👩👧 6. Men’s, Women’s & Kids’ Multivitamin Gummies

Flavor: Assorted | Weight: 2.5g–3g

Build brand trust across the whole family. These formulas cover the daily essentials and come in adult and kid-friendly versions. They’re flavorful, balanced, and customizable by demographic.

Best for: Family wellness brands, subscription offers, multivitamin bundles.

💤 7. Magnesium Gummies

Flavor: Cherry | Weight: 5g

Magnesium is rising fast in the sleep, recovery, and stress markets. This larger gummy delivers effective doses for muscle relaxation, nerve support, and mood balance.

Best for: Sleep stacks, gym recovery bundles, evening routines.

💇 8. Hair, Skin & Nails Gummies

Flavor: Cream Soda | Weight: 3g

Formulated with biotin, zinc, and skin-supporting nutrients, these are optimized for beauty and cosmetic wellness. Cream soda flavor makes them fun and highly snackable.

Best for: Women’s health brands, beauty & influencer collabs, TikTok/IG-targeted products.

🌱 9. Fiber Mix Gummies

Flavor: Peach, Strawberry, Blackberry | Weight: 3g | Base: Inulin

Fiber is critical for gut health, blood sugar balance, and appetite control. This inulin-based gummy supports digestive regularity and fullness, making it perfect for wellness-forward brands.

Best for: Gut health brands, intermittent fasting stacks, metabolism and weight bundles.

🍊 10. Vitamin C Bears / 1000mg Gummies

Flavor: Orange, Sour Orange, Cream Soda | Weight: 2.5g–3.5g

Family-friendly and season-proof, these immune-boosting gummies come in both bear format and high-dose singles. They’re great for retail shelves and daily supplement regimens.

Best for: Pediatric brands, immune lines, grocery and drugstore placement.

⚙️ Why White Label Gummies Work

These formulas aren’t experiments. They’re already selling across multiple sales channels, including:

Amazon

Shopify

Influencer-based DTC sites

Boutique retail and health food chains

When you white label with PivotalMRKT, you get:

  • Fast, proven formulas

  • Full branding support (logo, label, packaging)

  • FDA/DSHEA-compliant layouts

  • Optional ecommerce builds (Shopify, WordPress)

  • Production starting at just 2,000 jars per SKU

🧠 FAQ

Q: Can I customize the flavor or actives?
A: Absolutely. We can make minor adjustments or build fully custom formulations if needed — though starting with proven SKUs is the fastest route.

Q: Are these vegan or sugar-free?
A: Many of our formulas have vegan, gelatin-free, or low-sugar options. Let us know what specs you need, and we’ll match it.

Q: Do I need a label already made?
A: Nope. Our in-house design team will handle your label, dielines, packaging, and mockups — all FDA-compliant and print-ready.

Q: What’s the lead time?
A: Most projects can ship in 4–6 weeks depending on label approval and packaging logistics.

🧾 Summary

If you want to launch a supplement brand quickly, affordably, and strategically, start with what's already working.

Our most popular gummy SKUs — from ACV to Magnesium to Hair, Skin & Nails — are in stock and ready to scale. With low MOQs (2,000 jars), compliant labeling, and in-house design, there’s no barrier between your idea and your first sale.

🚀 Ready to Launch?

👉 Let’s talk formulas, flavors, and next steps fill out our contact form on our website and a member of our team will reach out as soon as we can

Back to blog