Why More Brands Are Starting With Capsules and Softgels
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Over the past decade, we’ve helped brands of all sizes—from first-time entrepreneurs to large retail chains—bring capsule and softgel supplements to market. Why? Because they’re clean, versatile, and trusted by consumers.
Capsules and softgels offer:
Precise dosing (no measuring or scooping)
Better shelf stability
Consumer-friendly delivery
Whether you're formulating for immunity, cognitive health, energy, or stress support, capsules and softgels remain one of the most efficient and scalable delivery formats in the supplement industry.
From the field: “We launched our first product with PivotalMRKT using a 1,000 jar MOQ—and sold out in 3 weeks. The low minimum let us test fast and scale with confidence.” — Founder, DTC Adaptogen Brand
💡 Start Smart with 1,000 Jar Minimums
One of the biggest challenges when launching a supplement brand is committing to large production runs before knowing what will sell.
That’s why our white label capsule and softgel programs start at just 1,000 jars per SKU.
This low MOQ gives you:
The ability to validate your product before scaling
The flexibility to test multiple formulas or niches
A launch pathway that’s budget-conscious and low-risk
Whether you’re a startup or a wellness influencer building your first line, we give you the infrastructure to build fast and build right.
🧪 What We Offer: Full-Custom Formulations, Built Around Performance
At PivotalMRKT, we don’t believe in cookie-cutter solutions. Every capsule and softgel formula is tailored to your vision, your audience, and your goals.
We formulate with:
Vitamins & minerals
Botanical and herbal extracts
Adaptogens (e.g., ashwagandha, rhodiola)
Nootropics (e.g., Alpha GPC, L-theanine)
Functional mushrooms (e.g., lion’s mane, cordyceps)
Probiotics and digestive enzymes
You can go fully custom, or leverage one of our white label base formulas to move faster. We also accommodate specific requirements like:
Vegan or gelatin-free capsules
Enteric coating or delayed release
Transparent labeling with no artificial fillers
Pro tip: Our in-house team can help you translate trends into shelf-ready SKUs with real consumer demand behind them.
🔧 Our Turnkey Process: From Vision to Shelf
We’ve removed the friction and confusion from supplement manufacturing by offering a true end-to-end solution:
Discovery & Consultation – We help you identify your niche, ingredients, and positioning
Custom Formulation – Backed by science, built for performance
Encapsulation & Softgel Production – GMP-certified and batch-tested
Label Design & Packaging – Done in-house, retail and DTC-ready
Fulfillment or Bulk Delivery – Ship to your warehouse, 3PL, or Amazon FBA
We handle the backend so you can focus on sales, content, and brand building—not logistics.
🔍 Quality That Builds Trust (and Repeat Customers)
Ingredient integrity isn’t optional—it’s everything. Our formulas are made with:
Raw materials sourced from industry-leading suppliers
COAs for every ingredient
In-house and third-party testing for potency, purity, and stability
GMP-compliant production at scale
Whether it’s curcumin, magnesium glycinate, or a complex nootropic blend, we test for bioavailability and real-world performance so your customers feel a difference—and come back for more.
📈 Real Brands. Real Results.
Clients trust us not just for quality, but for:
Transparent pricing
Fast turnaround times
Honest communication
Strategic insights that go beyond manufacturing
📘 FAQ: Capsule & Softgel White Label
Q: Can I customize the capsule size and color?
Yes. We offer multiple sizes and custom capsule colors to align with your brand aesthetic.
Q: What’s the lead time?
Typically 4–6 weeks depending on formula complexity and label approval.
Q: Do you help with FDA compliance?
Yes. All labels go through a compliance review, and we produce in FDA-registered, GMP-certified facilities.
Q: Can I add my product to Amazon?
Absolutely. We support brands with packaging, UPCs, and documentation optimized for retail or eCommerce.
🎯 Ready to Launch?
Whether you’re building a biohacking brand, a women’s wellness line, or your own line of daily essentials, we’ll help you bring your capsule or softgel product to life.
Let’s build something that works.
Your brand. Our expertise. All under one roof.